Welcome Influencers – Join Morimoon for Brand Partnerships in Fragrance & Wellness

Brand Introduction

Morimoon was born from a journey of healing—a path from darkness to rediscovery.

Through the calming power of scent and mindful moments, healing slowly began. The overwhelming storm gave way to stillness, and despair turned into hope.

From this transformation, Morimoon was created—not just as a brand, but as a sanctuary for the soul. Every fragrance is designed to soothe, comfort, and restore a sense of calm in everyday life. By blending nature and modern living, Morimoon uses pure ingredients and elegant design to bring tranquility into your daily routine. With a commitment to sustainability and timeless elegance, our products are not only effective and aromatic but also beautifully crafted and environmentally conscious.

More than just scents, Mormon’s essential oils and fragrances are gentle whispers to the heart, guiding it back to calm. Life can be heavy, but healing is always possible. Through nature’s purest aromas, we offer warmth to the soul, serenity to restless minds, and a reminder that even in darkness, peace can be found.

At its core, Morimoon crafts elegant pearled candles, fragrance oils and pure aromatic oils to infuse life with tranquility and natural beauty. We are here to walk with you—one breath, one scent, one moment at a time.

Key Selling Points & Uniqueness: Morimoon stands out for its blend of natural wellness and DIY creativity. From 100% pure plant-based essential oils to an innovative reusable candle wax system, the brand offers a unique way to personalize your aromatherapy experience. Every item is thoughtfully designed – sustainable materials, reusable components, and therapeutic benefits – making Morimoon more than a product line, but a pathway to mindful, serene living.

 

Product Highlights (Focus on Essential Oils)

Morimoon offers a full range of aromatherapy and home fragrance products, with a special emphasis on their essential oils. Below is an overview of the product range and their highlights:

100% Pure Essential Oils

Morimoon’s essential oils are premium, single-note oils extracted from natural botanicals (e.g. Lavender, Jasmine, Eucalyptus, Rose, and Sage). These oils are all-natural plant extracts known for their therapeutic qualities – perfect for relaxation, boosting mood, improving focus, or creating a calming atmosphere. You can use them in diffusers, add them to Morimoon’s Pearl Wax for custom-scented candles, or dilute for topical/aromatherapy use. (Example highlights: Jasmine Bliss Essential Oil – a rich floral aroma that soothes and uplifts; Lush Eucalyptus Essential Oil – crisp and refreshing to revitalize the mind; Luxurious Rose Essential Oil – romantic scent that calms the mind and comforts the soul. Pure Lavender Essential Oil – Promotes relaxation, relieves stress, and improves sleep quality. Serene Sage Essential Oil– Purifies the air, boosts mental clarity, and supports emotional balance.)

Aromatic Fragrance Oils

Morimoon’s Aromatic Fragrance Oils are expertly crafted scent blends designed to elevate your home atmosphere with luxurious, multi-layered aromas. Unlike essential oils, these fragrance oils combine top, heart, and base notes to create complex, long-lasting scents. Perfect for diffusing, candle-making, or simply enhancing your space, these oils offer a more refined and sophisticated scent experience. Here are five signature fragrance oils from Morimoon:

·       Aqua Dusk Fragrance Oil – A captivating blend of lemon, pink pepper, cedarwood, guaiacwood, patchouli, and labdanum. This scent embodies the essence of a tranquil evening by the ocean, with a refreshing yet deep character that balances salty sea air with warm woody undertones.

·       Bluebell Mist Fragrance Oil – A delicate floral and fresh scent featuring bluebell, watermelon, clove, jasmine, wild rosehip, lily of the valley, musk, amber, and ambergris. Inspired by a misty morning in a blooming meadow, this fragrance is light, airy, and enchanting, bringing a soft elegance to any space.

·       Dream Mellow Fragrance Oil – A warm and comforting powdery floral scent with poppy, violet, wheat, blackcurrant, barley, amber, rose, musk, soft woods, and resin. This fragrance evokes a dreamlike serenity, perfect for unwinding and creating a cozy, soothing environment.

·       Midnight Orchard Fragrance Oil – A mysterious and inviting fruity-woody scent composed of pear, apple, rose, patchouli, musk, and ambergris. Reminiscent of a moonlit orchard, this fragrance balances juicy fruit notes with deep, grounding woody warmth.

·       Ocean Bloom Fragrance Oil – A marine floral blend of sage, grapefruit, lily of the valley, jasmine, coconut milk, hibiscus, sea salt, cedarwood, and orris. It captures the harmony of coastal air and blooming florals, offering a fresh yet serene experience that evokes the tranquility of the sea.

Whether used in candle-making, reed diffusers, or as a standalone room fragrance, these signature scents bring a sense of sophistication and ambiance to any space. Each fragrance oil is designed to provide a long-lasting and immersive sensory experience, making them perfect for personal relaxation or enhancing the home environment.

 

Pearl Candle Wax (Pearled Wax)

Morimoon’s innovative Pearl Wax is a game-changer for candle enthusiasts. This wax comes in tiny pearl-like granules and is made from 100% natural, sustainable palm wax. It’s unscented and reusable, designed for effortless candle-making and personalization. To use, you simply pour the desired amount of these wax pearls into a candle jar, insert a wick, and add a few drops of your favorite Morimoon oil. The pearls melt evenly around the wick as the candle burns, releasing the fragrance. A key benefit is that you can reuse any unmelted pearls – just let them cool and they solidify again, ready for your next creation. This makes it a zero-waste, mess-free solution: no need to deal with hot wax pouring or leftover candle stubs – just smooth and reuse. Pearl Wax allows users to create custom-scented candles easily at home, adjusting scents or refilling the jar at any time. (It’s perfect for beginners and creative souls alike.)

 

Ovonique Ceramic Candle Jar

The Ovonique is Morimoon’s signature candle vessel, available in two elegant designs:

·       The Ovonique Ceramic Candle Jar – A classic, elegant white egg-shaped ceramic candle jar that blends seamlessly into any interior. Its minimalist and timeless aesthetic makes it a perfect addition to a serene space.

·       The Ovonique Limited Edition – A luxurious limited edition silver Ovonique, featuring a refined, mirror-like electroplated finish. This sophisticated design enhances the ambiance of any room, adding a touch of modern elegance.

Both versions of the Ovonique jar are designed to be reusable and work hand-in-hand with the Pearl Wax system. They hold up to ~150g of Pearl Wax (about the amount for a standard candle) and are built to withstand continuous use. Users can keep reusing the jar by simply refilling it with new Pearl Wax and oils, making it an eco-friendly alternative to disposable candle jars.

Together, these products create a complete aromatherapy and candle-making experience: Customers can mix and match oils with the Pearl Wax and Ovonique jar to craft personalized candles, or use the oils in diffusers for instant ambiance.

 

Shooting Requirements (Video Creation Guidelines)

When creating your Instagram video for Morimoon, please follow these aesthetic and technical guidelines to ensure a high-quality, on-brand presentation:

• Setting & Background: Film in a clean, uncluttered environment that evokes calm and relaxation. Preferred settings include a bedside table, living room coffee table, vanity, or a spa-like bathroom countertop – places where someone might enjoy candles or essential oils. The background should be tidy and visually appealing, e.g. a neatly made bed with soft pillows, a minimal nightstand, a tray with a candle by a bathtub, or a shelf with plants. Neutral or warm-toned backgrounds (think whites, creams, light wood, soft pastels) work well to complement Morimoon’s elegant aesthetic. Avoid any messy, distracting elements in frame – the focus should remain on the product and a serene lifestyle vibe.
• Lighting: Use soft, warm lighting to create an intimate and cozy atmosphere. Natural daylight (morning or late afternoon) is great for showing true colors, but make sure it’s not harsh – diffused light is ideal. You can also shoot in the evening with the warm glow of the candle present, to emphasize tranquility. If filming at night or indoors, incorporate gentle lighting like a bedside lamp or candles to cast a warm ambient glow. The overall look should be bright enough to see details but with a gentle softness (avoid overly bright or fluorescent lighting which can ruin the mood). Aim for a soothing, dawn/dusk or candlelight ambiance.
• Product Placement & Cleanliness: Ensure the Morimoon products are the stars of the frame. Place the essential oil bottles, Pearl Wax jar, and Ovonique candle jar prominently and attractively. You might arrange them on a nice tray, a marble countertop, or a wooden side table. Keep the products immaculately clean – wipe off any fingerprints or oil smudges on the bottles or jar, and have the labels facing forward and readable. If showing the Pearl Wax granules, make sure they are neatly contained (you can have some pearls artfully scattered for effect, but no mess or spills). Any additional props (e.g. a towel, books, a plant, matches) should complement the scene and match the aesthetic (minimalist and natural) without stealing focus. Continuity: if you film multiple scenes, ensure the setting remains styled consistently (e.g., don’t change the background drastically mid-video).
• Aesthetics & Composition: Aim for a modern, airy, and calming visual style. Use steady shots (a tripod or very stable hand) and smooth movements (slow pans or gentle zooms) to give a professional feel. You can incorporate close-ups to capture details: for example, a tight shot of a drop of oil falling into the wax, or the texture of the Pearl Wax beads in the jar, or the flicker of a flame inside the ceramic jar. Make sure each frame is well-composed using simple lines and symmetry (e.g., centering the candle jar, or the rule of thirds when showing a scene). Color palette should align with nature and relaxation – soft greens from a plant, earthy tones, white linens, etc., which reflect Morimoon’s natural inspiration. Also, keep everything spotless – e.g., no water droplets or soap residue if shooting in a bathroom, no clutter like cables or random objects visible. The overall vibe should immediately convey “calm, clean, and high-quality.”

Video Style Suggestions

To effectively engage your audience and highlight Morimoon’s products, consider the following video styles or elements. You can combine several of these in one video for variety:

• ASMR Moments: Incorporate Autonomous Sensory Meridian Response elements to emphasize the sensory nature of the products. Capture subtle, satisfying sounds – for example, the soft crackle of the wooden wick (if using one), the gentle tapping of the Pearl Wax beads pouring into the jar, the pop of the essential oil bottle cap, or a quiet whisper voiceover. These ASMR touches can make the viewer feel the serene atmosphere. Keep audio clean (no loud background music or noise) so the delicate sounds stand out, enhancing the calming effect.
• Aesthetic Slow-Motion: Use slow-motion shots to create a dreamy, cinematic feel. This could be a slow-mo clip of a drop of essential oil falling into the melted wax, the candle flame dancing, swirling the oil in a diffuser water. Slow motion brings attention to detail and gives the video a luxurious, zen-like pace. For example, a slow pour of Pearl Wax granules into the jar or the slow lighting of a match and the subsequent flame ignition can be visually captivating. Make sure these shots are very steady and high resolution so they look crisp and elegant.
• Voiceover Narration: Record a soothing voiceover to overlay on your video. Speak in a calm, warm tone (as if guiding a meditation). The voiceover can include an introduction to the brand (e.g., “Meet Morimoon, a brand inspired by nature and the moon…”), an explanation of what you’re doing on screen (“Now I’m adding a few drops of their pure Lavender Essential Oil to the Pearl Wax…”), and personal testimony (“The aroma that fills my room is so relaxing, it’s become my favorite evening ritual”). A voiceover allows you to ensure all key messaging is communicated clearly while the visuals keep viewers engaged. Make sure to script the voiceover according to the Key Messaging points below, so you don’t miss any important details.
• Unboxing & Packaging Showcase: If you have the Morimoon products in their original packaging, film a brief unboxing segment. Show the unwrapping of the products – the moment you open the box, remove the Pearl Wax pouch or ceramic jar from its packaging, and unseal an essential oil bottle. Highlight any beautiful details like logos, wrapping paper, thank-you notes, or the design of the box. This gives viewers a sense of the premium experience of receiving Morimoon. Use close-ups and possibly slow-mo for dramatic effect as you lift the lid or drop the wax pearls into a container for the first time. Tip: Keep the area neat while unboxing and maybe have a soft background music or just ambient sound if not doing voiceover at that moment. Show your delighted reactions (a smile, a satisfied “mmm” when smelling the oil) to make it relatable.
• Testimonials / Personal Experience: Add a segment where you speak on camera (face-to-camera or relaxed vlog style) about your personal experience with Morimoon. This can be you looking into the camera and describing how the products have fit into your life. For example: share how the Lavender essential oil helped you unwind and sleep better, or how the morning use of Eucalyptus oil energizes your yoga routine, or how fun and easy it was to make your own candle with Pearl Wax on a cozy Sunday afternoon. Keep the tone genuine and personable – viewers respond well to authentic stories. You can do this as a sit-down talk in the same aesthetic setting (candle lit beside you, holding an oil bottle), or as a voiceover while showing footage of you enjoying the products (e.g., sipping tea with a candle flickering nearby). Testimonials build trust, so mention specific benefits you felt, and why you love the scent or concept (e.g., “I love that I can just reuse the wax – it’s so eco-friendly!” or “The rose oil scent instantly lifts my mood in the mornings”). If you have before-and-after context (stressful day transformed by a calm evening routine with Morimoon), that narrative can be compelling.
• How-To/Demo (optional, but very effective): Consider demonstrating how to use Morimoon products, as this simultaneously educates viewers and highlights the product features. For instance, show a quick step-by-step of making a candle: start with an empty Ovonique jar, pour in Pearl Wax, place the wick, add a few drops of essential oil, then light the candle and show it burning. Overlay text or a voiced explanation for each step (“Step 1: Add Pearl Wax to jar… Step 2: Insert wick… Step 3: Drop in oil…” etc.). This style of tutorial can be done in a visually pleasing way – overhead shots or 45-degree angle shots work well. Keep each step snappy so the overall video remains within a reasonable IG length (for Reels, typically 15-60 seconds, but longer IGTV could work too if needed). Another demo idea is showing how you use a few drops of oil in a diffuser or even how you’d apply a drop to bedding/pillow for relaxing sleep (if that’s a suggested use). By showing exactly how to use the products, you highlight their ease-of-use and encourage viewers to imagine themselves doing it.

Feel free to mix these styles. For example, you might begin with an ASMR-style clip of lighting the candle, transition into an unboxing, then a voiceover guiding through a how-to, and conclude with a personal on-camera message. Maintaining an aesthetic, calming theme throughout is key – whichever style you choose, it should feel cohesive and on-brand (serene, natural, elegant).

 

Key Messaging (Talking Points & Slogans)

When discussing Morimoon and its products in your content, be sure to include the following essential talking points and brand messages. These are the key ideas and phrases we want viewers to take away from your video:

• Brand Essence: Introduce Morimoon briefly by conveying its core essence. For example: "Morimoon was born from a journey of healing, designed to bring therapeutic aromas and tranquility into your home." Emphasize the brand’s inspiration and purpose – bridging natural wellness with everyday life. Mention its commitment to quality and serenity, e.g., "Every Morimoon product is thoughtfully crafted to transform daily rituals into serene moments of self-care." This sets the stage for what makes Morimoon unique.
• Natural & Pure Ingredients: Highlight that Morimoon uses high-quality natural ingredients. Specifically note that the essential oils are 100% pure and derived from carefully selected botanicals (plants). You can say something like: “Morimoon’s essential oils are made from pure plant extracts, with no additives – so every drop is potent and full of natural goodness.” If possible, work in that these oils deliver real therapeutic benefits (such as relaxation, focus, uplifted mood) due to their purity. This assures viewers of the authenticity and effectiveness of the oils. (This is a good place to use a slogan-like phrase if possible, e.g., “pure tranquility in every drop.”)
• Signature Products: Make sure to mention the key products by name and their unique features:
• Pearl Wax – Introduce it as an innovative concept: “Morimoon’s Pearl Wax is an unscented wax in little bead form that lets you create your own candles effortlessly.” Emphasize it’s clean-burning, reusable, and sustainable. Key phrases: “no-mess candle making,” “customizable scents,” “reuse leftover wax – zero waste.” This is a truly unique selling point for Morimoon, so ensure the audience learns about Pearl Wax and why it’s cool (e.g., “I love that I can just pour the wax pearls and not worry about melting big pots of wax. It’s so easy and eco-friendly!”).
• Essential Oils – Reinforce that these are 100% pure essential oils with therapeutic benefits. You might mention a couple by name with their benefit (e.g., “Their Lavender Essential Oil is amazing for relaxing before sleep, and the Eucalyptus is so refreshing for a morning pick-me-up.”). Point out that these oils can be used in multiple ways: “versatile for diffusing, DIY candles, or adding to baths.” This shows their value and flexibility.
• Aromatic Fragrance Oils – Note that Morimoon also offers aromatic fragrance oils for those who appreciate more complex scents. You can frame it as:
  "Morimoon has something for everyone – from purists who love single-note essential oils to those who prefer luxurious fragrance blends reminiscent of high-end candles or perfumes. ”
• Ovonique Candle Jar – Highlight the Ovonique Candle Jar by name, emphasizing its elegant design, reusability, and gift-worthy appeal—especially for Easter.

For example: “This beautiful white ceramic jar is Morimoon’s Ovonique Candle Jar – it’s reusable, allowing you to effortlessly create new candles. Plus, it looks gorgeous in any room! Its elegant design, handcrafted feel, and stylish decor make it a perfect gift, especially for Easter, bringing warmth and sophistication to any celebration."

For those seeking an extra touch of luxury, the Ovonique Limited Edition features a refined, mirror-like silver electroplated finish. Its sophisticated design elevates any space, infusing it with modern, radiant elegance.

• Therapeutic & Emotional Benefits: Communicate the benefits that the audience can gain from these products. Morimoon isn’t just about nice scents; it’s about how those scents make you feel. Key points to include:
• Relaxation and Stress Relief: e.g., “The moment I light my Morimoon candle or diffuse their oils, I feel an instant wave of calm. It’s perfect for unwinding after a long day.”
• Better Sleep and Mood: e.g., “Incorporating Morimoon oils into my nighttime routine has really improved my sleep quality. I wake up feeling more refreshed.” Or “The uplifting citrus notes of their fragrance oil really brighten my mood in the morning.”
• Personalized Experience: “I love that I can create my own custom scent by mixing oils or choosing which scent I’m in the mood for. It makes the whole experience very personal and special.” Stress that users can tailor it to their preference each time – this is a big plus of Morimoon’s system (they’re not stuck with one candle scent; they can change it up).
• Quality Time / Self-Care: e.g., “Using Morimoon has become a form of self-care for me – from the meditative process of making a candle to the peaceful ambiance it creates, it really helps me practice mindfulness and enjoy the moment.” This aligns with the brand’s goal of mindful living.
• Sustainability: If possible, weave in that choosing Morimoon is an eco-conscious choice. “All the materials are sustainable – the wax is plant-based and reusable.” Knowing the brand cares for the environment can resonate with viewers who value eco-friendly brands.
• Elegance & Gifting: You might add that the products make great gifts or look elegant at home. For instance, “These sets are honestly so giftable – the presentation is gorgeous and you’re basically giving someone the gift of relaxation.”
• Brand Slogans/Taglines: A key phrase to include is “Infuse your life with tranquility and natural beauty.” This line encapsulates Morimoon’s mission and makes a powerful addition to your video narration or caption. Another phrase that fits Morimoon’s voice is something like “Pure tranquility in every drop” (for the essential oils) or “Craft your own serenity” (for the Pearl Wax candle-making concept). For example, concluding your video by saying, “With Morimoon, I truly feel like I’ve brought a piece of tranquility into my home,” ties back to that tranquil life message.

Remember, authenticity is key. While it’s important to hit these points, try to integrate them naturally into your narration or on-screen text. It shouldn’t feel like reading a spec sheet; instead, it’s you genuinely highlighting what makes Morimoon special. If you have a personal favorite slogan or phrase that stuck with you from their materials, definitely use it. And ensure the brand name Morimoon is mentioned multiple times so viewers remember it (especially at the start and end of your speaking segments).

Call-to-Action (CTA)

Towards the end of your video or in the caption, include a strong call-to-action. This directs your audience on what to do next and helps convert their interest into engagement or sales. Here are the CTA instructions for this campaign:

1. Encourage Website Visit – Prompt viewers to check out Morimoon’s website for more information or to shop the products. For example, you can say on video, “Head over to Morimoon’s website to explore their products and create your own home sanctuary,” or in the caption write, “👉 Visit morimoon.com.au to learn more and shop the full range!” (Ensure you have the correct link in your bio or use Instagram’s link sticker if using Stories/Reels, since direct links in captions aren’t clickable.)
2. Follow & Engage – Encourage your audience to follow Morimoon’s official Instagram account for future updates and wellness inspiration. For example: “Don’t forget to follow @morimoon_official on Instagram for more tips on creating your perfect calm space and to stay updated on new product launches.” This not only supports the brand’s growth but also lends credibility (your followers see you aligning with the brand). Additionally, you can prompt viewers to like/comment on your post with a relevant question to boost engagement (for instance, “Comment 🌙 if you’re also obsessed with candles in your routine!” or “Tell me which scent you’d love to try first!”). While not a direct CTA from the brand, this kind of engagement request can help the post perform better and get more eyes on Morimoon.

In summary, end your content with a clear message like: “Visit the link to explore Morimoon’s range. And make sure to follow @morimoon_official for more dreamy scents and self-care inspiration!” said in your own genuine style. This gives viewers a direction and an incentive to act right after watching your wonderful content.

 

Hashtags & Tags

Using the right hashtags will increase visibility and engagement for Morimoon content. Below are the recommended hashtags categorized for different aspects of the brand:

l  Brand Mentions & Tagging

Always tag @morimoon_official in your posts to ensure visibility and potential reposts. Additionally, you must include the branded hashtag #Morimoon in your caption.

l  Lifestyle

Use these hashtags to reinforce Morimoon's identity and philosophy of luxury, tranquility, and wellness: #LuxuryFragrance #HomeFragrance #ScentedCandles #Aromatherapy #CandleLover #TimelessElegance #SoothingScents #WellnessJourney #SereneLiving

l  Candle-Making & Pearl Wax

Highlighting the craftsmanship of candle-making and the unique Pearled Wax system: #CandleMaking #HandmadeCandles #PearledWax #LuxuryCandles #CleanBurn #SlowLiving #CandleAesthetic #CozyVibes #MinimalistDecor #HomeAmbience

l  Fragrance & Essential Oils

Emphasizing Morimoon's signature scents and pure essential oils for a luxurious sensory experience: #FragranceLover #PerfumeAddict #FloralFresh #WoodyScents #AromatherapyBlends #LuxuryScent #ScentOfTheNight #EcoFriendlyFragrance #PureIngredients #RelaxAndUnwind

l  Home & Aesthetic Living

Positioning Morimoon as part of an elegant and soothing home atmosphere: #HomeAesthetic #InteriorStyling #MinimalistHome #ModernDecor #SoftLiving #CozyCorners #CalmAndCollected #ElegantLiving #SlowDownAndBreathe #CreateYourSpace

 

It is recommended to use 7-10 carefully selected hashtags per post, covering different categories to maximize exposure.

 

By following these guidelines and including all the above elements, your Instagram content will not only look visually stunning and on-brand, but it will also effectively communicate Morimoon’s unique value to your audience. Thank you for showcasing Morimoon – we can’t wait to see how you bring these products to life in your own style! Enjoy the creative process, and let the essence of Morimoon inspire a beautiful, engaging story for your followers.